Built for Shopify operators,
by operators
Rigel AI Enterprise exists because most ecommerce consulting is too generic, too slow, and too focused on deliverables instead of outcomes. We built something different — and we're transparent about who we are.
The people behind
Rigel AI Enterprise
We're a small, focused team — not an anonymous agency. You'll work directly with the people who built these systems and know ecommerce operations from the inside.
Jay founded Rigel AI Enterprise after observing the same operational gaps repeat across Shopify stores at every stage of growth: conversion rates that had room to improve, customer support systems built for low order volume struggling to scale, and product pages with strong products behind them that ranked for almost nothing.
His focus spans ecommerce operations, customer experience, Shopify consulting, AI-powered workflow automation, and process optimization. He has a particular interest in building systems that reduce founder dependency — the kind of operations infrastructure that lets a store function without the founder handling everything directly.
The founding conviction behind Rigel AI is straightforward: most Shopify problems are operational and experiential, not traffic problems. When you address the right issues in the right order, the same traffic converts better, support volume decreases, and the business becomes more manageable.
Maica brings a background in recruitment, talent acquisition, HR, and lifecycle marketing — disciplines that are fundamentally about understanding what people need, communicating clearly, and building processes that hold up at scale. That same thinking now shapes how Rigel manages client relationships and internal operations.
Her hands-on experience with Omnisend and email lifecycle marketing gives her a direct view into post-purchase customer engagement — one of the highest-leverage areas for Shopify brands and a consistent focus of Rigel's audit and optimization work.
Maica's perspective on team-building informs how Rigel approaches every engagement: the right process, clearly documented and consistently applied, produces reliable outcomes regardless of who executes it.
Why Rigel AI exists
The Shopify ecosystem is full of generalist agencies and freelancers who handle everything from landing pages to TikTok ads. That breadth comes at a cost: none of them know ecommerce operations deeply.
We saw the same patterns in store after store: conversion rates that should have been 2–3× higher, customer support operations that ate founder time, and product pages that ranked for nothing. The problems weren't unique — the solutions just required specific, focused expertise.
Rigel AI Enterprise was founded to be that specialized partner — one that goes deep on Shopify operations, customer experience, and AI-powered systems instead of spreading thin across every digital marketing channel.
"We don't try to be everything to every brand. We're Shopify specialists. That focus is what lets us deliver real improvements instead of generic recommendations."
What we're not
- A full-service digital marketing agency
- A Shopify theme development shop
- A paid media management service
- A large firm with account managers and junior consultants
The principles behind
every engagement
These aren't aspirational. They're how we actually make decisions on every project.
Who we work best with
We're most valuable to a specific type of Shopify business. Here's who that is.
DTC brands doing $10K–$1M+/month
You have traffic and products that work. The bottleneck is operations, conversion, or experience — not the fundamentals.
Founders who are ops-constrained
You're spending too much time in the business instead of on it. You know there are systems to build — you just haven't had the time or help to build them.
Brands with underperforming conversion rates
Traffic is solid, but the store isn't converting at the rate it should. You want a clear diagnosis before spending more on ads.
Stores drowning in repetitive support
Your inbox is full of the same questions every day. You need a support structure — not just more headcount to manage the same inefficient process.
Shopify stores with organic traffic potential
Your product pages rank for almost nothing. You want a sustainable traffic channel that doesn't depend entirely on paid spend.
Founders who want a straight-talking partner
You don't want to be managed. You want someone who gives you the real picture, pushes back when necessary, and helps you make better decisions.
How we're different from
a typical agency
We start with the audit, always
Before we recommend a single change, we review your store objectively. This prevents us from solving the wrong problem — and it gives you a valuable deliverable regardless of what you decide next.
We prioritize by revenue impact
Not every finding is worth fixing first. We use an effort/impact matrix to sequence recommendations — so you're always working on what will move the needle most given your available time and resources.
We document everything
Every process we build gets documented. Every system we design has an SOP. The work we do should make your business more capable after we're done — not dependent on us to maintain it.
We measure what we can
Where measurable outcomes are possible, we track them. Where they aren't (SEO takes time, for example), we're honest about what to expect and when. We don't invent metrics to make ourselves look good.
Our operating standards
These aren't aspirational values — they're the specific commitments we hold ourselves to on every engagement. We believe it's more useful to tell you exactly what to expect than to describe ourselves in abstract terms.
Every recommendation cites its source
We don't offer opinions without evidence. Each finding in our audit report names the specific page, element, or behavior that prompted it — so you can evaluate the observation for yourself.
We have no financial incentive to recommend any tool
We don't receive referral fees, commissions, or affiliate payments from any software, app, or platform. When we recommend a Shopify app or third-party tool, it's because it fits your situation — nothing else.
We'll tell you when there's nothing worth fixing
If the audit doesn't surface meaningful opportunities, we say so. Recommending a paid engagement when it isn't warranted would damage both your business and our credibility. We'd rather decline the revenue.
You own everything we produce
Every audit report, strategy document, workflow template, and deliverable we create for you belongs to you — permanently, with or without a continued engagement. We never retain rights over client work.
We don't charge for scope we didn't agree to
Before any paid engagement begins, we document the scope, deliverables, timeline, and cost in writing. We don't expand the scope without explicit agreement, and we don't invoice for work outside what was agreed.
We acknowledge the limits of our expertise
If an engagement requires specialized skills outside our core competency — paid advertising, custom Shopify development, legal, or financial advice — we'll tell you clearly and help you find the right resource instead.
How we handle your store information
We understand that your store URL, traffic data, and business details are sensitive. Here is exactly what we do — and don't do — with the information you share with us.
The initial free audit requires no backend access. We review only what any visitor to your store can see. If a paid engagement requires access to your Shopify admin, analytics platform, or support inbox, we'll ask explicitly and limit access to what the work actually requires.
Building our proof record
We're a new consultancy. Rather than fabricate credentials, we're building a real track record — client by client, result by result.
Like how we think? Let's talk.
Start with a free audit. We'll give you specific findings and let you decide if working together makes sense.