Rigel AI Enterprise exists because most ecommerce consulting is too generic, too slow, and too focused on deliverables instead of outcomes. We built something different — and we're transparent about who we are.
We're a small, focused team — not an anonymous agency. You'll work directly with the people who built these systems and know ecommerce operations from the inside.
Jay founded Rigel AI Enterprise after seeing the same operational problems repeat across Shopify stores of every size: conversion rates that could be 2× higher, customer support systems built for a 10-order-a-day operation trying to handle 200, and product pages that ranked for nothing despite strong products behind them.
His background spans ecommerce operations, customer experience design, and AI-powered workflow automation. He has a particular focus on building systems that reduce founder dependency — the kind of operations infrastructure that lets a store scale without the founder doing everything manually.
The core belief behind Rigel AI is straightforward: most ecommerce problems are operational and experiential, not traffic problems. When you fix the right things in the right order, the same traffic converts better, support costs drop, and the business becomes easier to run.
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The Shopify ecosystem is full of generalist agencies and freelancers who handle everything from landing pages to TikTok ads. That breadth comes at a cost: none of them know ecommerce operations deeply.
We saw the same patterns in store after store: conversion rates that should have been 2–3× higher, customer support operations that ate founder time, and product pages that ranked for nothing. The problems weren't unique — the solutions just required specific, focused expertise.
Rigel AI Enterprise was founded to be that specialized partner — one that goes deep on Shopify operations, customer experience, and AI-powered systems instead of spreading thin across every digital marketing channel.
"We don't try to be everything to every brand. We're Shopify specialists. That focus is what lets us deliver real improvements instead of generic recommendations."
These aren't aspirational. They're how we actually make decisions on every project.
We're most valuable to a specific type of Shopify business. Here's who that is.
You have traffic and products that work. The bottleneck is operations, conversion, or experience — not the fundamentals.
You're spending too much time in the business instead of on it. You know there are systems to build — you just haven't had the time or help to build them.
Traffic is solid, but the store isn't converting at the rate it should. You want a clear diagnosis before spending more on ads.
Your inbox is full of the same questions every day. You need a support structure — not just more headcount to manage the same inefficient process.
Your product pages rank for almost nothing. You want a sustainable traffic channel that doesn't depend entirely on paid spend.
You don't want to be managed. You want someone who gives you the real picture, pushes back when necessary, and helps you make better decisions.
Before we recommend a single change, we review your store objectively. This prevents us from solving the wrong problem — and it gives you a valuable deliverable regardless of what you decide next.
Not every finding is worth fixing first. We use an effort/impact matrix to sequence recommendations — so you're always working on what will move the needle most given your available time and resources.
Every process we build gets documented. Every system we design has an SOP. The work we do should make your business more capable after we're done — not dependent on us to maintain it.
Where measurable outcomes are possible, we track them. Where they aren't (SEO takes time, for example), we're honest about what to expect and when. We don't invent metrics to make ourselves look good.
We're a new consultancy. Rather than fabricate credentials, we're building a real track record — client by client, result by result.
Start with a free audit. We'll give you specific findings and let you decide if working together makes sense.