Audit Library
Real store audits.
Educational context.
These are independent evaluations of publicly accessible Shopify stores — showing exactly how we analyze ecommerce businesses, what we look for, and how we prioritize recommendations.
📚 Educational Audit Examples — Not Paid Client Engagements
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Educational Audit Library: These audits are independent evaluations of publicly accessible ecommerce websites conducted by Rigel AI Enterprise. They are provided to demonstrate our audit methodology and analytical framework. They do not imply a client relationship, paid engagement, endorsement by any store, or measurable business outcomes. All observations are based solely on publicly observable website data at the time of audit.
Opportunity Score
7.5
out of 10
Key Opportunities Identified
High
Medium
Low
Product pages lack written benefits, usage instructions, and cross-sells
Fresh Face Cream page goes from product title straight to ingredient list. No "who this is for," no how-to text, no pair-with recommendation. Reduces conversion and on-page SEO keyword density.
FAQ is a blog with 4 entries — misses every common tallow question
No answer to: Is tallow vegan? Does it smell? Safe for oily or acne-prone skin? Shelf life? Blog format means no FAQ schema eligibility for Google rich results.
No skin-concern navigation for 86 facial products
New visitors have no guided path by skin type or concern. Skincare quiz exists but only in the announcement bar — not in main navigation.
Brand name inconsistency: "Pretty farm girl" vs "Pretty Farm Girl"
Title tag uses lowercase while body copy uses title case. Fragments brand identity in search results. 30-minute fix with long-term SEO compounding benefit.
Visible typo in quiz CTA: "reccomendations" (double-c)
A brand charging $44.99 for 0.78oz signals premium quality. Homepage typos undermine that at first impression.
Top Recommendations
1
Rewrite product pages with a written benefits summary, "Who this is for" section, and How to Use text. Add pair-with cross-sell (e.g. Rose Glow Serum). Improves both conversion and keyword relevance.
2
Replace blog FAQ with a structured accordion page with FAQ schema markup. Prioritize questions around tallow scent, vegan status, skin type suitability, shelf life, and returns. Creates eligibility for Google rich results.
3
Add Shop by Skin Type / Skin Concern navigation path or elevate the skincare quiz to the main nav. Serves new visitors who don't know where to start among 86+ facial products.
4
Standardize brand name casing across all title tags and meta descriptions to match body copy: "Pretty Farm Girl." Helps search engines consolidate brand signals.
5
Fix homepage typo and conduct a full copy audit. "Reccomendations" → "recommendations." A brand at this price point earns trust with every detail.
Opportunity Score
7.0
out of 10
Key Opportunities Identified
High
Medium
Low
Broken review widget shows "No reviews yet" before 111 actual reviews
The Chicken Jerky page (best seller, 111 reviews at 98% five-star) shows a native "No reviews yet" widget before the real reviews load. Likely a Shopify theme conflict. Visitors who don't scroll conclude the product has zero social proof. 15-minute fix with immediate conversion impact.
Two conflicting first-order offers running simultaneously
Announcement bar: "FIRSTSHIP" (free shipping). Page body: "FIRSTORDER" (15% off). Neither explains which is better or whether they stack. Decision paralysis at the highest-intent moment for new visitors.
Subscription program is invisible on product pages
DOGDELI has a subscription program (linked in footer only). No subscribe-and-save widget appears on product pages. For a consumable with documented repeat buyers, this is a recurring revenue gap on every product page.
16 FAQ Q&As have no schema markup — missing rich result eligibility
The FAQ page is genuinely excellent and fully written. Adding FAQ schema JSON-LD (30 minutes) would make all 16 answers eligible for expandable rich result cards in Google search. Zero new content required.
Best-selling product has only 2 images for a premium-positioned food
Chicken Jerky at $16+ competing on premium, natural positioning shows 2 images. Comparable products on major marketplaces show 6–10. Missing: lifestyle, texture close-up, size reference, ingredient callout.
Top Recommendations
1
Fix the duplicate review widget on the Chicken Jerky product page. Identify whether it's the native Shopify review widget or a third-party app conflicting with the theme — disable one. 15 minutes, immediate social proof restoration on the highest-traffic product page.
2
Consolidate to one first-order offer with one clear code. Pick the higher-value option at average cart size, or explain clearly which code to use and when. A single clear CTA outperforms two competing codes every time.
3
Surface the subscription program on product pages with a subscribe-and-save widget showing the per-order discount. For consumable treats with repeat buyers, this directly increases LTV without acquiring new customers.
4
Add FAQ schema markup to the existing 16 Q&As. Approximately 30 minutes of JSON-LD implementation. The content is fully written — this is purely a technical addition with no new content required.
5
Expand product photography on Chicken Jerky and top sellers. Add texture close-up, lifestyle shot with dog, size reference, and ingredient callout. Brings visual standard in line with the premium quality claim.
Opportunity Score
8.0
out of 10
Key Opportunities Identified
High
Medium
Low
Every page uses "Dream Hammock" as its meta description
Homepage, all product pages, Knowledge Base, and About Us all share the identical meta description: the brand name only. This is the single largest SEO gap — zero keyword presence, zero click incentive from search results across all pages.
45+ product variants show "sold out or unavailable" with no clear in-stock path
Sparrow product page lists 45+ fabric/color combinations, nearly all labeled unavailable. Visitors cannot determine what's actually in stock without clicking through every option. Likely causing significant abandonment on the $215+ flagship product.
No FAQ page — transactional purchase questions are unanswered
Knowledge Base covers educational content well. But no page answers: What is the current lead time? How long does Ready-to-Ship take? Do you ship internationally? Can I modify a custom order? These are the questions that stop buyers at checkout.
Rich testimonials are isolated from the purchase flow
Testimonials page has 9+ named reviews, multiple paragraphs each, with photos. None appear on product pages where buying decisions are made. The brand's strongest trust signal is completely disconnected from conversion.
Three typos visible in page headers and Knowledge Base
"appart" (should be "apart"), "referance" (should be "reference"), "configureing" (should be "configuring"). A brand asking $215+ for handmade products signals craftsmanship in every word — typos in headers undermine that.
Top Recommendations
1
Fix meta titles and descriptions across all pages. Suggested homepage title: "Custom and Handmade Camping Hammocks | Dream Hammock — Made in Ohio Since 2012." Add keyword-rich, unique descriptions to all product pages and Knowledge Base articles. Effort: 2–3 hours. Potential organic search impact within weeks.
2
Resolve the variant inventory display issue on the Sparrow page. Hide out-of-stock variants from the selector or surface available options first. Without this fix, visitors face a confusing product page on the brand's most premium offering.
3
Add a dedicated FAQ page addressing lead times, shipping speed, international delivery, custom order modification, and return process. Add FAQ schema markup for rich result eligibility. The Knowledge Base educates — the FAQ converts.
4
Surface testimonials on product pages. Add 2–3 model-specific excerpts per product (Sparrow reviews on the Sparrow page). At minimum, add a "Read what 9 owners say" link to each product page. The testimonials exist — they just need to be placed where buying decisions happen.
5
Fix the three visible typos in the homepage header and Knowledge Base. 15 minutes of editing that meaningfully affects perceived quality at a $215+ price point.
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