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Audit Library

Sample audits across
four Shopify categories

These are educational examples built to show exactly how we analyze stores — the types of issues we look for, how we prioritize them, and what we recommend. They are not real client audits.

📚 All examples below are representative, not real client work
⚠️ Important: All store names, URLs, and specifics in this library are illustrative examples created to demonstrate our audit methodology. They do not represent real clients, real stores, or real engagements. Any resemblance to an actual business is coincidental. These are educational examples only.
🖨️
Educational Example · DTF Printing
Custom Ink Supply Co.
📚 Representative Audit — Not a Real Client

A hypothetical Shopify store selling DTF (Direct-to-Film) transfer sheets, heat presses, and printing supplies to small print shops and crafters. Products range from $12 consumables to $2,000+ equipment.

Shopify B2C + B2B High-AOV Products Technical Buyers
Key Opportunities Found
High Impact
Medium Impact
Lower Impact
No product compatibility guide visible on transfer sheets
Technical buyers (print shops) need to know fabric compatibility before purchasing. Missing this information causes hesitation and support tickets asking the same question.
Equipment product pages lack application tutorials or setup guides
$1,500–$2,000 heat presses require buyer confidence. No instructional content or video increases abandonment on high-AOV items.
Bulk pricing not visible on collection pages
B2B buyers scanning collections can't see volume pricing without clicking into individual products. This friction reduces wholesale conversion.
No business account or wholesale inquiry flow
Print shops want to establish accounts. No visible pathway to wholesale or repeat-order discounts leaves high-LTV buyers underserved.
Product collections missing keyword-targeted descriptions
DTF transfer sheets, gang sheets, and printing supplies are searchable terms. Collection pages with no copy miss organic ranking opportunities.
Top Recommendations
1
Add a compatibility matrix to all transfer sheet product pages — fabric types, print temperatures, wash durability. Reduces tickets and increases buyer confidence on first visit.
2
Create a "Getting Started" resource for heat press buyers — setup video, first print guide, troubleshooting FAQ. Linked from product pages. Supports high-AOV conversion and reduces post-purchase support.
3
Surface volume pricing on collection pages via metafield or callout badge. B2B buyers need to see incentive before clicking into products.
4
Build a wholesale/business account flow — simple form, account pricing tiers, net terms info. Converts high-LTV print shop buyers from one-time to repeat.
5
Write collection page descriptions targeting "DTF transfer sheets," "gang sheet printing," and related terms. 200–300 words per key collection.
Services this would trigger: Growth Audit CRO Customer Support Optimization Ecommerce SEO
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Educational Example · Beauty & Skincare
Lumière Skin Studio
📚 Representative Audit — Not a Real Client

A hypothetical DTC skincare brand selling serums, moisturizers, and facial treatments. Clean, science-backed positioning. Products range from $28–$85. Customer acquisition primarily through Instagram and influencer partnerships.

Shopify DTC Mid-Price Point Female-Primary
Key Opportunities Found
High Impact
Medium Impact
Lower Impact
Ingredient lists buried inside collapsible accordion with no callouts
Skincare buyers scan for hero ingredients (hyaluronic acid, niacinamide, etc.) before reading anything else. No visible callouts mean this key trust signal is hidden.
No skin type selector or "which product is right for me" quiz
Without guidance, new visitors with oily/dry/combination skin don't know which products apply to them. High bounce from confused first-time visitors.
Before/after imagery missing from product pages
Clean product photography is present, but no before/after or in-use imagery. In skincare, efficacy proof is essential for mid-price conversion.
No subscription/replenishment option on consumable products
Serums and moisturizers are repeat-purchase products. No subscribe-and-save option leaves LTV on the table compared to brands offering 10–15% subscription discounts.
FAQ page covers returns but misses skincare compatibility questions
Common questions like "Can I layer this with retinol?" or "Is this safe during pregnancy?" are not answered — generating avoidable support tickets.
Top Recommendations
1
Redesign the ingredient callout section on each product page to surface 3–4 hero ingredients with a brief benefit explanation above the full ingredient list accordion.
2
Build a skin type routing flow on the homepage and /collections page — a simple 3-question quiz (skin type, concern, routine experience) that routes to a curated product set.
3
Add before/after or application imagery to the top 5 hero products. Source from influencer partnerships already in place — prioritize authentic skin result images.
4
Implement subscribe-and-save on consumable SKUs (serums, cleansers, SPF) using Recharge or Shopify Subscriptions. 10–15% discount drives LTV improvement.
5
Add a skincare compatibility FAQ addressing ingredient layering, sensitivity use, pregnancy safety, and routine placement. Reduces tickets and increases buyer confidence.
Services this would trigger: Growth Audit CRO Customer Support Optimization
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🕯️
Educational Example · Candles & Home Fragrance
Ember & Wick Co.
📚 Representative Audit — Not a Real Client

A hypothetical DTC candle brand selling hand-poured soy candles and wax melts. Mid-range pricing ($18–$42). Brand aesthetic is cozy, minimal, giftable. High seasonal sales volume (Nov–Dec). Sells primarily through Shopify and a growing wholesale channel.

Shopify Gift-Heavy Seasonal Peaks Wholesale Growing
Key Opportunities Found
High Impact
Medium Impact
Lower Impact
No gift messaging or gift wrapping option at checkout
Candles are a high-gift-purchase product. A significant share of buyers are purchasing for someone else. Missing gift options reduces conversion among gifters who expect this feature.
Scent descriptions are aesthetic, not sensory
Descriptions use poetic language ("evoke autumn mornings") but don't help buyers understand what the candle actually smells like. Online fragrance buyers need specific scent note breakdowns (top, mid, base).
No bundling or "build your own set" option
Single-product purchases when buyers typically want to mix scents. Bundles increase AOV and reduce decision fatigue for gift buyers unsure which single scent to pick.
Seasonal collection pages have no urgency or countdown signals
Holiday collections without availability or deadline signals miss the conversion lift that seasonal urgency creates — especially in the Nov–Dec peak window.
Burn time and care instructions not standardized across products
Some product pages include burn time, some don't. Care instructions inconsistently placed. Creates a small but avoidable friction point for detail-oriented buyers.
Top Recommendations
1
Enable gift messaging at cart and checkout — a text field for gift notes and the option to mark as a gift (removes invoice). Implement via Shopify native or a lightweight app.
2
Rewrite scent descriptions to include top/middle/base note structure alongside the current brand language. Helps fragrance-literate buyers quickly evaluate and increases first-time buyer confidence.
3
Build a 3-pack "build your set" product using variant bundles or a Shopify bundle app. Offers gift buyers an obvious higher-AOV option and reduces the "which one do I pick" problem.
4
Add seasonal urgency signals to holiday collections — "Last order date for Dec 25 delivery: Dec 18" and low-stock badges on limited SKUs during peak season.
5
Standardize product page template to always include burn time, dimensions, care instructions, and wax type in a consistent section position across all candle products.
Services this would trigger: Growth Audit CRO Operations Consulting
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🐾
Educational Example · Pet Products
Paws & Provisions
📚 Representative Audit — Not a Real Client

A hypothetical Shopify store selling premium dog and cat food, supplements, and accessories. Products include consumables (food, treats, supplements) and durable goods (beds, toys, grooming). High repeat-purchase potential. Health-focused positioning for premium buyers.

Shopify High Repeat Purchase Premium Positioning Health-Focused
Key Opportunities Found
High Impact
Medium Impact
Lower Impact
Subscription option missing on food and supplement products
Pet food is a classic auto-replenishment category. No subscribe-and-save option for recurring consumables leaves the highest LTV purchase mechanic completely unused.
No feeding calculator or size guide on food products
Pet buyers need to know how much food to buy based on their animal's weight. Without a calculator or serving size table, new buyers can't determine how long a bag will last — a major hesitation before first purchase.
Vet and expert claims on packaging not substantiated on product pages
Premium pet food buyers are research-intensive. Claims like "vet-formulated" without supporting evidence (certifications, vet credentials, studies) reduce trust for this audience.
Support tickets spiking around food transition questions
New customers switching from another food brand frequently ask how to transition their pet safely. This is answerable in a FAQ but is absent from the site.
No structured data on products for Google Shopping
Pet food and supplies are heavily searched. Without product schema and properly structured Google Merchant Center feeds, organic Shopping visibility is limited.
Top Recommendations
1
Implement subscribe-and-save on all food and supplement SKUs immediately — this is the highest-LTV move available for a repeat-purchase pet brand. Recharge or Shopify Subscriptions both support this.
2
Add a feeding calculator to food product pages — pet weight input → recommended daily serving → bags needed per month. Reduces hesitation and eliminates the most common pre-purchase question.
3
Add credibility substantiation for vet-formulated claims — credential callout, formulation philosophy section, or a brief expert quote with context. Premium buyers need to see the "why" behind the claim.
4
Create a food transition guide — a 7-day gradual introduction protocol answering the most common "how do I switch my pet?" question. Link from food product pages and FAQ. Deflects tickets before they happen.
5
Implement product schema markup across the catalog — price, availability, brand, ratings. Feeds Google Shopping and improves organic product visibility for high-intent searches.
Services this would trigger: Growth Audit CRO Customer Support Optimization Ecommerce SEO AI Workflow Design
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